The Kukuxumusu Drawing Factory participated in the ” 1st Encontro mantente enFORMAción” organized by the Santiago City Council and which took place in the Congress Palace of Galicia.

More than 350 youths from several high schools in Santiago attentively listened to a talk from the tinfoil version of Mikel Urmeneta, creative director and founder-member of Kukuxumusu. The life-size tin figure of Mikel was accompanied by the real-life version of Ramón Arellano and Pedro Balboa, respectively in charge of New Technologies and Communications at The Drawing Factory.

The tin figure of Mikel Urmeneta and the two representatives from Kukuxumusu revealed some of the secrets of the successful trajectory of the Pamplona trademark and responded to questions from the audience who especially enjoyed the anecdotes related by Urmeneta.

At the end of the talk, students, teachers, speakers and organizers all tried out the cow masks from Kukuxumusu and, as you can see in the photo, they make a curious picture.