Our singular animals go for multiple sclerosis projects
The Basque Foundation for Multiple Sclerosis (ADEMBI) each year launches a campaign under the slogan “Mójate-Busti Zaitez” (‘Go for it’) with the aim of getting support and funds for further investigations this illness which affects two and a half million people around the world.
One fine day, many years ago, they asked us to do a T-shirt drawing for them. They had a lot of confidence in the powerful attraction of the Kukuxumusu characters… and boy did it work! That was just the beginning of a long association with ADEMBI. Ever since then, each year, we invent a simple short tale to help make the general public aware of multiple sclerosis and to give it their support.
Dogs, elephants, sheep, octopus, dolphins, frogs, monkeys, giraffes… all lend a humorous touch to the slogan “Mójate”. Just in 2014 alone, more than 100.000 people participated in a swimming event across 900 beaches and swimming pools in the Basque country, Catalonia, Mallorca, Madrid, Leon, etc.… in this unique event which is held every summer.
In addition to the drawing of the current campaign, at Kukuxumusu we also produce all the promotion material that ADEMBI markets in order to attain funds: T-shirts, mugs, satchels, scarves, caps, beach wraps, towels… and some of the most steadfast of the supporting public make a collection of these items, year after year.
Another project in which we have collaborated with ADEMBI is related to the new technologies. This is the case of the EMFigter application – a game available on Android and Apple, (also in an English version), which is launched during Multiple Sclerosis World Week, with the aim of streamlining content and reaching the highest possible number of people.
Furthermore, our drawings are serving to provide a graphic image and illustrate the most innovative techniques were developed, such as the games of skill which are tested in the MS laboratories , and the most recent initiative of all, an interactive multi-touch table, which is being developed by Virtualware in order to facilitate neuro-rehabilitation. This incorporates several specific games so that patients suffering from multiple sclerosis can practise cognitive stimulation while they play in a collaborative manner.
It makes us real happy to see how our singular animals can transmit, with their singular humor, other types of reality, such as the case of multiple sclerosis and how it also affects their families and friends. They are the ones who are working day in and day out to create awareness and achieve improvements in the daily life of the patients. And they tell us all about it on the social networks. They know we give them all the support we can!