Satchels against child poverty for the NGO, Ayuda en Acción
When Ayuda en Acción first suggested that we might put our designs on school satchels as part of their latest solidarity scheme, we realized that this was a good opportunity for putting our designs at the service of the objectives of this initiative. First of all, obviously, this was an opportunity to help raise money for them so that they could carry out their projects; but equally, it was an opportunity to help children to understand, through our drawings, other lifestyles and realities which exist in far-off lands such as parts of Latin America, Africa or Asia, and, which are, at the same time, so close to us.
There are 4 Satchels for World Awareness, each one with a design that illustrates the particular life and work of each of these regions in which the Ayuda en Acción Organization develops its work: Latin America, Africa, Asia and Spain. Four satchels that help to create awareness of the world at the same time as we fight against inequality. That is why each drawing comes with the caption: “I have the world on my satchel”.
100.000 satchels have been manufactured, and thanks to the help from entities such as Repsol, Simply and Seur, the satchels are now on sale at some 400 outlets and at the online shop of Ayuda en Acción for 6 euros. By buying one of these satchels, you are helping develop the projects of Ayuda en Acción and also helping children, wherever they may live, to share the same opportunities in life.
With this initiative, Ayuda en Acción aims to carry out its objective of financing their projects for children with the hope of improving living conditions for some 800.000 boys and girls in Spain and in 22 other countries around the world.