Kukuxumusu drawings fit in to all sorts of peculiar corners, and the kitchen is no exception. Food firms often call us up to ask us to give them a hand with some particular campaign or other. One such case is Nesquik, a part of the Nestlé group, the leading brand of coca drink on the international market. Over several months, the Nesquik jars displayed some of our singular characters and they soon turned into collector items from the range of different jars.

This leading worldwide Brand, or at least leader in the western world, sent its regular mascot, Quicky the rabbit, (created by the Catalonian sketcher, Ramon Casanyes) off on an extended holiday and the cocoa firm filled the breakfast tables of many homes with some of the singular and peculiar characters from the Kukuxumusu universe.

This collaboration was further widened to include marketing promotions made by Nesquik. For example, they produced a watch-projector, which allowed children to project some of the drawings onto walls. They also created a thermos so as to be able to take Nesquik on excursions – the ‘thermo-explorer’ and we personalized it with some of our drawings.

Among our most-talked-about characters on the social networks were the singular ‘sports doggies’ which we created in homage to the 2012 Olympic Games held in London. In this series of drawings, you could find different breeds of dogs and each one doing a particular sports activity. How many “convinced’ customers of ColaCao changed over to Nesquik thanks to the appeal of our singular animals?