We are going on the Larga Marcha
Iruñea/Pamplona, Santander, Santiago, Vitoria-Gasteiz, Ribadesella, Donostia and Bilbao, seven cities that celebrate their fiestas in a singular fashion, are the protagonists of the marketing campaign “La Larga Marcha”, (‘The Long Party’). This fun initiative from the soft drinks Kas firm has an image design created by Kukuxumusu and nobody better could have been chosen for the job, because wherever there is a party going on, that’s where we feel most at home.
“La Larga Marcha” took off on the 6th of July with the Txupinazo opening rocket in Pamplona and it will now continue throughout the summer passing from one city to another as each of the seven cities celebrates its annual patronal fiestas. The gangs and groups of friends who wish to participate, apart from enjoying these singular fiestas, will be able to obtain, as they move from city to city, some special exclusive bracelets designed by Kukuxumusu in the designated Kas bars which, just like getting a passport stamped, will work like a verification stamp to prove that they have completed this “hard” test.
Building on this collaboration, KAS and Kukuxumusu, both very similar in interests and character, have formed their own gang, in which The Drawing Factory provides the illustrations and KAS its singular taste. The relationship, which has been growing for the past two years, will surely continue to catch the eye of the public.