We design the image for an American beer
It has some lemon verbena, some grains of pink peppers, sumac and some dehydrated lime and it looks like it could be a very tasty beer. This is the Zarabanda craft beer, created by Deschutes Brewery, American brewers who know quite a lot about the business of making beer. They also had the expert advice of the media personality and successful television chef, José Andrés. We too have got a foot in by creating the design and the complete image for this new beer, and we even helped in finding a cute name for the beer.
Yesterday, this new beer was launched at The Bazaar de Los Angeles restaurant, in the presence of José Andrés himself, alongside the founder of Deschutes Brewery, Gary Fish.
According to what the craft beer experts at Deschutes have told us, Zarabanda is a beer of the Saison type, made with Viennese malt and Spelt and spiced with various ingredients to give the drink an aromatic, fresh and fun-tasting touch. Just the thing for all those, like ourselves, who are always ready to try something new.
Deschutes has been working on this new beer for the past three years and getting collaboration from Spanish chef, José Andrés, who has been resident for the past 25 years in the USA. He is a popular figure on television in the United States and one of the most important chefs in the country, where he also runs a chain of a dozen restaurants of his own creation across the nation.
The image for the beer label as well as the name of the beer spring from the invigorating taste that the drink suggests: joy, fun-loving, originality, etc. As pointed out by Kukuxumusu’s creative director, Mikel Urmeneta, “the intention was to create fun-loving label, casual and light-hearted, which would suggest the joyful spirit of Spain and which would also fit in with the bright colors of the ‘Jaleo‘ restaurants founded by José Andrés“. In short, a Zarabanda sensation.
The good news for all those people living in The USA is that this new craft beer is now available on the market at the hundreds of premises and establishments where Deschutes Brewery distributes its products. The bad news for the rest of us, who live outside The USA, is that there are no plans, for the moment, to export this new product abroad.