Our latest piece of work has been a real challenge. We have designed the dress wear that the personnel from the Spanish Pavilion will wear at the Universal Exposition. The pavilion has been conceived under the slogan “Feed the Planet. Energy for Life”, and it will be held from the 1st of May until the 31st of October in the Italian city of Milan.

Kukuxumusu was chosen to design the dress wear by Acción Cultural Española (AC/E), the State entity which is responsible for overseeing the Spanish contribution at International and Universal Expositions. On this occasion, Kukuxumusu will work side-by-side with the Sagardi Group, who will be supervising the different areas of restaurant and gourmet shop which the Pavilion will host around the theme of “The language of taste“.

The basic items of the dress wear – jacket, trousers, shirt, polo, reflect quite a sober cut, precisely so as to highlight the brightness and color of the accessories, which have been printed with the drawing created by Kukuxumusu for this occasion, such as the scarves, bowties, ties, kaftans, rainwear and footwear – this latter item being created in collaboration with the Victoria trademark- for the staff in reception and for shop assistants and in the case of the restaurant business – aprons and chef hats for the staff working in the kitchens and restaurants.

The challenge was to find the right balance of differentiation in the dress wear while retailing a general air of elegance and comfort for all the personnel. In the particular case of the dress wear for reception personnel, we have placed a special emphasis on designing very elegant garments, which are, at the same time, conceived with an original touch. They combine just the right amount of formality required in a uniform of these characteristics with the freedom of movement which we wished to impart to the garments in our design. The result is a uniform which does not look too much like a uniform and which retains an attractive look.

EXPO MILANO 2015 expects to receive more than 20 million visits. There are 144 countries participating as well as 3 international organizations. The Spanish pavilion will develop all its activities around the theme of “The language of taste” and it is expected to have about 2 million visits over the six months that the Universal Exposition will last.