Kukuxumusu forms an alliance with Lizenzwerft to expand in Germany
Kukuxumusu and Lizenzwerft have signed an agreement by which the German company will be the brand’s licensing agency for Germany, Austria and Switzerland. The aim is to expand the brand’s trademark designs into these countries, in which Kukuxumusu already has a solid base of followers and clients.
Despite Kukuxumusu selling its products in Germany since 1997 thanks to its online store, now is the time that the brand will get the opportunity to expand its business opportunities in the country thanks to its alliance with Lizenzwerft. With this move, Kukuxumusu is driving ahead with its international expansion plan and is continuing with its strategy to intensify its presence in other countries with the help of local allies in the most strategic countries in Europe (France, United Kingdom and Italy).
“For Kukuxumusu it is a very important agreement because it allows us to continue to secure our international expansion plan. We already have a solid commercial presence in Spain and in other European countries such as France, Italy and Portugal, but our clients and followers from Germany, that have been very faithful over the years via the online store, also deserve to find our designs in physical stores. The agreement with Lizenzwerft will enable us to achieve this within a very short space of time”, ensures Reyes Massa, the Kukuxumusu international licensing manager.
On his part, Ricardo Bermejo, the brand’s creative manager adds: “We are delighted that Lizenzwerft is our agent in German-speaking countries, because from the very outset they have understood the uniqueness and potential of our brand and they are just as excited about our internationalisation strategy as we are at Kukuxumusu. Just as in Spain, with over 27 years of brand success, we are eager to start celebrating successful anniversaries in other countries where Lizenzwerft operates, adding new long-standing German licensees”.
On his part, Peter Bichler, MD of Lizenzwerft states: “We are thrilled to work with Europe’s most creative and funny brand. The brand representation of Kukuxumusu fits perfectly into our brand portfolio and closes a big brand gap for adults with its incredible funny humor”.
“We have never ever seen such a great, funny and creative brand for teens and adults and are very happy to represent Kukuxumusu in Germany, Austria and Switzerland”, states Annabelle Kidervater, marketing director of Lizenzwerft.
Lizenzwerft (Angry Birds, Paddington Bär, Power Rangers) was founded in 2011, November 11th, as a strategic licensing agency. They have a passion for great brands, more than 20 years of experience on the licensing market, and a reliable network makes them experts in the field of brand & character licensing with all its facets, like analysing, scouting, brand building, line extension, consulting, trading, and marketing.